Search Engine Optimization aka SEO is a somewhat tricky thing. There are in fact big differences in white hat and black hat tactics, and the Panda and Penguin algorithm updates by Google within the last two years have changed the industry dramatically. Certain strategies that used to be common practice are now considered to be black hat (Black Hat = Naughty or unacceptable | white hat = all good, no worries).
Today I re-ran a ranking report to see where 231 Graphics and Web Design was sitting, and you will not believe what I found…
